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October 10, 2005
By: TOM BRANNA
Editor
Procter & Gamble Co. is reportedly moving its $800 million Gillette media-buying and planning account from WPP Group PLC’s Mindshare agency. P&G is awarding the U.S. portion of the account, worth about $400 million, to Chicago’s Starcom MediaVest Group, which is owned by Publicis Groupe SA of France. The overseas business will be split between two Publicis Groupe agencies and MediaCom, like Mindshare a unit of London’s WPP. New York’s BBDO Worldwide retai...
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